How to Choose between Salesforce Pardot and Salesforce marketing cloud. Using the 7 steps framework to Choosing the right marketing automation platform we can gather our requirements to compare against the features of both Salesforce Pardot and Marketing Cloud marketing automation platforms. Going t...

Pricing & Editions Now it comes where you get into the pricing and this really I think determines whether or not the product is truly available to small market businesses. In a sense it’s actually maybe more available than Pardot. If you look at that $400-a-month price point for personalized p...

Salesforce Marketing Cloud is the second product offering in the marketing automation category offered by Salesforce. Originally known as ExactTarget, the Marketing Cloud technology platform was integrated into the Salesforce platform after the $2.5 billion ExactTarget acquisition in 2013. In that a...

What does Desk.com look like? The first major feature of Desk.com and this is what we were talking about as far as the user interface. People that subscribe to Desk.com for their business, they really like the user interface. What you’ll see here is a very non-traditional Salesforce user interface...