Published On - November 8, 2019
6 Steps to Automate and Grow Using Salesforce
Referral Incentive Program 2017...
Published On - November 8, 2019
How to Provide Self-Service Customer Support Using Salesforce
How to Provide Self-Service Customer Support using Salesforce Self-Service in the Cloud. One of the big opportunities for customer support organizations is to provide self service to customers. That is where they can make their own account changes by logging into a website or customer portal or they...
Published On - November 8, 2019
From Impossible to Inevitable
Have you ever asked – Why is everyone else crushing their goals in business and I can’t seem to figure it out? Then you should definitely read the new book by Aaron ‘Air’ Ross and Jason Lemkin: “From Impossible to Inevitable: How Hypergrowth Companies Achieve Predictable Revenue” Th...
Published On - November 8, 2019
7 Steps to Choosing the Right Marketing Automation Platform
There are seven (7) steps to picking the right marketing automation platform for your business. By following these seven steps you will develop a clear checklist of capabilities you require when comparing different marketing automation software options. 1. Have a Documented Digital Marketing Strateg...
Published On - November 8, 2019
How Do You Choose Between Salesforce Pardot and Marketing Cloud?
How to Choose between Salesforce Pardot and Salesforce marketing cloud. Using the 7 steps framework to Choosing the right marketing automation platform we can gather our requirements to compare against the features of both Salesforce Pardot and Marketing Cloud marketing automation platforms. Going t...
Published On - November 8, 2019
What Are the Editions and Pricing of the Salesforce Marketing Cloud?
Pricing & Editions Now it comes where you get into the pricing and this really I think determines whether or not the product is truly available to small market businesses. In a sense it’s actually maybe more available than Pardot. If you look at that $400-a-month price point for personalized p...
Published On - November 8, 2019
What Are the Capabilities of the Salesforce Marketing Cloud?
Salesforce Marketing Cloud is the second product offering in the marketing automation category offered by Salesforce. Originally known as ExactTarget, the Marketing Cloud technology platform was integrated into the Salesforce platform after the $2.5 billion ExactTarget acquisition in 2013. In that a...
Published On - November 8, 2019
How Is Salesforce Pardot Priced?
How is Pardot Priced? There are three (3) versions of Pardot and they will require a monthly investment of between $1000 and $3000 a month for one of the Standard, Pro and the Ultimate versions. What’s the difference with these versions? Standard Version In the Standard version of Pardot, you have...
Published On - November 8, 2019
What Is Salesforce Pardot and Can It Be Your Marketing Automation Platform?
What is Salesforce Pardot? Pardot is one of the two Marketing Automation platform offerings from Salesforce– the other offering being the Salesforce Marketing Cloud. Both of these applications were integrated into the Salesforce suite after Salesforce (the company) acquired ExactTarget for $...
Published On - November 8, 2019
What is Salesforce App Cloud?
The Salesforce App Cloud is essentially a development environment built on the same platform as Salesforce Sales, Marketing and Service clouds. It is comprised of three main components. Force.com Heroku Lightning Components Force.com allows software developers to develop line of ...