Tag Archives: salesforce

7 Steps to Choosing the Right Marketing Automation Platform

There are seven (7) steps to picking the right marketing automation platform for your business. By following these seven steps you will develop a clear checklist of capabilities you require when comparing different marketing automation software options. 1. Have a Documented Digital Marketing Strateg...
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Can the New Lightning Console in Service Cloud Improve Your Customer Support?

What’s the Lightning Console? If you are a Salesforce Service Cloud customer, the Service Cloud Lightning Console is basically an integrated experience to help customer service agents deliver faster, smarter service customers. That’s the marketing spin anyhow. The reality is that the new Li...
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