How is Pardot Priced?
There are three (3) versions of Pardot and they will require a monthly investment of between $1000 and $3000 a month for one of the Standard, Pro and the Ultimate versions. What’s the difference with these versions?
In the Standard version of Pardot, you have a core functionality of
- email marketing
- in-depth prospect tracking
- lead nurturing
- automation or automated emails to follow up prospects who opt-in
- Lead scoring & grading
- ROI reporting so you can set goals, set the cost of the campaign and then based upon conversions, track the return on investment.
- Forms and landing page creation
- Standard CRM Integration
The landing page and form creation capability is a really nice feature since not all marketing automation platforms have form and landing page creation capabilities. Sometimes, you have to buy a secondary platform to create landing pages and forms.
This version of Salesforce Pardot will cost $1000/month.
In addition to all the features of Standard edition the core features that we just went through the Pro Version provides
- advanced email analytics
- email rendering preview
- spam analysis so you can get an idea of is this the message that I’m sending out, especially if it’s cold email, is it going to be rejected by firewalls and spam filters.
- Email and landing page, A/B testing. This is a great feature and it’s really too bad that you don’t get it in the Standard version but there you have it you just have to pay into the Pro version to get a retesting on you landing pages and emails.
- Advanced dynamic content. There are more click behavior based content delivery featues here where you have auto-responders being sent out or you have customized content that you want to send when people take specific actions
- Google Adwords Integration. Super important feature if you’re doing any sort of paid media that you want to get opt-in to your landing pages that then would trigger a nurturing campaign so you have to be a Pro customer for that.
- API Access. If you want to capture or send any data to your campaigns through the API, that’s really important. Up to twenty-five thousand (25,000) API calls a day.
- Integrated Marketing Calendars. For professional marketers or agency based marketers this is actually pretty helpful. This allows marketers to create a calendar of your campaigns and all of the future actions and activities in the campaign.
- Social Profiles. This is where you can incorporate your online social properties into your campaigns
- Chat support is where you get support from the product team by instant messaging vs apparently no phone support here and no live support at all (perhaps by email) in the Standard version
The pro edition of Pardot will run you a cool $2000 a month.
The Ultimate – what an ominous name. This version is everything in the Standard and Pro version plus:
- Custom User Roles. So this is likely useful in a department or administration of Pardot. So you can assign different roles within your marketing organization.
- Custom Object Integrations. That’s interesting so if you recall in Standard edition you have basic standard CRM integration but if you had custom objects in your Salesforce Sales Cloud, looks like the only way to integrate those objects + fields into Pardot campaigns is through the Ultimate version
- API Access, they bump it up to a hundred thousand (100,000) calls a day in the Ultimiate version.
- Dedicated IP address. That’s important as far as outgoing email & landing pages so that they are different from your corporate email and domain and in case you get hit with complaints of spam, your core emaila nd website are not affected.
- Live Phone Support. So actually you get to talk to a human being if you’re an Ultimate client.
The Ultimate Version of Salesforce Pardot costs $3000/month.