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Tag Archives: crm

An Overview of Salesforce’s Pardot: What You Need to Know

Salesforce Pardot, now known as Marketing Cloud Account Engagement, serves as a comprehensive B2B marketing automation tool aimed at connecting sales and marketing teams. It automates various marketing activities and helps in managing leads while improving customer engagement. Key features include l...
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8 things to understand about Hubspot

Nowadays marketers tend to utilize the power of software to manage their activities with the benefits to save time, effort and resources. Hubspot is a competitive option among those software, an ecosystem going beyond software, with education and community to help businesses grow better.  Hubsp...
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Is HubSpot a free CRM?

HubSpot CRM is a set of tools that allows marketers to stay in touch with their contacts. The basic CRM includes the contact database, email and chat marketing along side free tools from Marketing, Sales, Service and operation sections which are all well-known HubSpot software. And yes, you get to e...
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What is an Opportunity in Salesforce?

Now once you understand the concepts and distinctions between LEADs and ACCOUNT, there are core Salesforce.com concepts that center around the Account that you will want to understand: In an Account you may have multiple interactions with the client: Contacts. These are the people at an Account that...
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