Referral Incentive Program 2017...

How to Provide Self-Service Customer Support using Salesforce Self-Service in the Cloud. One of the big opportunities for customer support organizations is to provide self service to customers. That is where they can make their own account changes by logging into a website or customer portal or they...

How to Choose between Salesforce Pardot and Salesforce marketing cloud. Using the 7 steps framework to Choosing the right marketing automation platform we can gather our requirements to compare against the features of both Salesforce Pardot and Marketing Cloud marketing automation platforms. Going t...

Pricing & Editions Now it comes where you get into the pricing and this really I think determines whether or not the product is truly available to small market businesses. In a sense it’s actually maybe more available than Pardot. If you look at that $400-a-month price point for personalized p...

Salesforce Marketing Cloud is the second product offering in the marketing automation category offered by Salesforce. Originally known as ExactTarget, the Marketing Cloud technology platform was integrated into the Salesforce platform after the $2.5 billion ExactTarget acquisition in 2013. In that a...